Successful Sunseeker display at the 2012 Cannes Boat Show

Successful Sunseeker display at the 2012 Cannes Boat Show

New Sunseeker displayThe strong presence from Sunseeker France and Sunseeker London, combined with Sunseeker International’s support and an impressive stand and on-water display, led to a very positive 2012 Cannes Boat Show. The show continues to grow year-on-year and is proving to be one of Europe’s most prestigious shows. It was evident this year that  manufacturers are starting to use the Cannes show as their platform to launch new products, both small and large, at both ends of the spectrum. Although still small when compared to the Fort Lauderdale International Boat Show, this year there were more than 400 exhibitors participating from 24 countries and the show attracted over 50,000 boat enthusiasts.

The desirable location and the accessibility of the show make Cannes a client-friendly venue and this was reflected in the increase in the number of International visitors and families in attendance. The Sunseeker stand developed a significant presence with its prime location, benefiting from direct client access. Being based in the capitanerie building, the stand lent itself to a purpose-built VIP hospitality lounge. The new Portofino 40 was unveiled for the first time at the show and was received extremely well by guests, clients and press followed by encouraging feedback. The new model was joined by 10 additional Sunseeker yachts from the range including the 28 Meter Yacht which made its Mediterranean debut along with the Predator 115. Sales success was evident with orders taken on the Portofino 40, new San Remo, Manhattan 53, Manhattan 63, 28 Meter Yacht and the Predator 115.

Few brands can confidently claim to rank amongst the world’s finest. Sunseeker is one of them. A brand with enormous global strength, part of its success lies in the commitment to constantly set new standards and benchmarks. Atlantic Yacht & Ship is very familiar with the Sunseeker product line. We are one of the largest pre-owned Sunseeker brokerages in the world. We are also authorized new Sunseeker dealers and our in-house dockside service department provides Sunseeker warranty work. If you are looking at yachts for sale, or thinking about selling your yacht, it is always wise to have an experienced broker representing your interests throughout the deal. Contact Atlantic Yacht & Ship at 1.888.230.0439 or click here.