The Marina Industries Association launched its International Gold Anchor rating system in Australia in 2009. The three-to-five gold anchor rating system is designed to suit the Asia Pacific region to provide boat owners and marina users with a simple way to determine which marinas best fit their needs. The rating serves as a quick and easy reference similar to the hotel association’s star rating system.
Marinas currently utilizing the new rating system are assessed on different elements relevant to consumers such as marina design, condition, services offered, environmental considerations, land facilities, food and beverage facilities, local attractions, booking process and marketing.
Once a rating has been assigned to a marina, it is subject to mystery shopper checks over the next three years to ensure that the standards remain the same.
In numerous cases, as a result of the five gold anchor rating system, marinas have upgraded their facilities and services in order to improve their rating.
Because of their participation in the rating system, these marinas will be able to generate interest among members and the national media and strengthen their position in the marketplace. Consumers are able to differentiate and choose marinas based on their needs and the type of vessel they own.
Atlantic Yacht and Ship is America’s oldest and most respected yacht brokerage in Fort Lauderdale, Florida – the heart of the yachting capital of the world. With over 50 years of experience in the yachting industry, Atlantic Yacht and Ship offers new and used motor yachts for sale and will also provide free boat appraisals for those looking to sell.
Providing the highest quality service and sales in the yachting industry today, Atlantic Yacht and Ship’s team of professional staff has a comprehensive understanding of current market conditions in the yachting industry. The team will help make purchasing or selling a vessel a smooth and stress-free experience as well as offer suggestions to suit all the needs of the client.