Superyachts are hitting department stores? This May, the famously extravagant, Harrods of London is featuring models, images and vessel details of a selection of beautiful yachts for sale. So while guests browse designer clothing, fine china and delectable edibles, they will also get a sneak peek at some of the most luxuriant megayachts in the market.
“Harrods continuously aims to provide its customers with new and exclusive products,” said Guy Cheston, the director of advertising sales and sponsorship for the department store, to Megayacht News. “With this spectacular range of boats now available to purchase in store, we have surpassed all expectations.”
The yachts for sale include the Kestrel 106, a 106-foot, $10.7 million-dollar wonder, with a large deck saloon and raised relaxation. Another beauty is the 295-foot Fincantieri Project Mars, boasting six decks and a hefty price tag of $163 million. In fact, if this yacht finds an owner, she will be the most expensive item Harrods has ever sold in the department store’s illustrious history.
The concept behind the Harrods showcase is to make boat buying more accessible.
“We wanted to create a virtual Monaco at Harrods,” said Capt. Adrian McCourt, managing director of Watkins Superyachts, a London-based brokerage house. “There are many potential charterers and purchasers who may not wish to travel to established yacht shows but would rather meet with our expert team to discuss potential options without jargon or hard selling.”
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